{"id":2529,"date":"2020-06-26T13:29:42","date_gmt":"2020-06-26T13:29:42","guid":{"rendered":"https:\/\/host9.nstrefa.pl\/brandosul\/?page_id=2529"},"modified":"2026-01-01T18:22:11","modified_gmt":"2026-01-01T18:22:11","slug":"plan-marketingowy","status":"publish","type":"page","link":"https:\/\/brandsoul.pl\/en\/express-marketing\/plan-marketingowy\/","title":{"rendered":"Plan marketingowy"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1675753704716 vc_row-has-padding-left vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1675755324116 vc_row-has-padding-top vc_row-has-padding-bottom vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner vc_custom_1675754135171\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1679167093195\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plan marketingowy zgodny z celami biznesowymi firmy to podstawa prowadzania skoordynowanym i efektywnych dzia\u0142a\u0144 marketingowych.<\/p>\n<p>Plan taki mo\u017ce sk\u0142ada\u0107 si\u0119 z kilku element\u00f3w, takich jak:<\/p>\n<ul>\n<li>Analiza sytuacji rynkowej i konkurencyjnej &#8211; obejmuje badanie rynku, identyfikacj\u0119 trend\u00f3w, ocen\u0119 si\u0142y konkurencji i okre\u015blenie s\u0142abych i mocnych stron przedsi\u0119biorstwa.<\/li>\n<li>Okre\u015blenie grupy docelowej &#8211; wskazanie, dla kogo b\u0119d\u0105 kierowane dzia\u0142ania marketingowe.<\/li>\n<li>Cele marketingowe &#8211; okre\u015blenie cel\u00f3w, jakie chce osi\u0105gn\u0105\u0107 przedsi\u0119biorstwo poprzez dzia\u0142ania marketingowe.<\/li>\n<li>Strategie marketingowe &#8211; okre\u015blenie sposob\u00f3w, w jaki przedsi\u0119biorstwo zamierza osi\u0105gn\u0105\u0107 swoje cele marketingowe.<\/li>\n<li>Taktyki marketingowe &#8211; konkretnie dzia\u0142ania marketingowe, kt\u00f3re zostan\u0105 podj\u0119te, takie jak kampanie reklamowe, dzia\u0142ania na social media.<\/li>\n<li>Bud\u017cet &#8211; okre\u015blenie koszt\u00f3w, jakie b\u0119d\u0105 zwi\u0105zane z realizacj\u0105 planu marketingowego.<\/li>\n<\/ul>\n<p>Plan marketingowy mo\u017ce by\u0107 przygotowany dla promocji produktu\/us\u0142ugi w okre\u015blonym czasie, wprowadzenia produktu\/us\u0142ugi na rynek czy te\u017c wypromowania marki.\u00a0 Plan marketingowy powinien opiera\u0107 si\u0119 za\u0142o\u017ceniach strategii marketingowej i wykorzystywa\u0107 r\u00f3\u017cnorodne taktyki marketingowe i narz\u0119dzia.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1675755516695 vc_row-has-fill vc_row-has-padding-bottom vc_row-bg-position-top vc_row-main-color-overlay\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner vc_custom_1597847545062\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1605635100320 vc_row-has-padding-top vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title kd-animated fadeIn   vc_custom_1672748870247\" data-animation-delay=200><h1 class=\"separator_off\" style=\"color: #ffffff;margin-bottom:30px;\">Zakres oferty<\/h1><h6 class=\"subtitle\" style=\"color: #696969;font-size:16px;\">W ramach us\u0142ugi outsourcing marketingowy mo\u017cemy zaproponowa\u0107:<\/h6><\/header><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1672752563865 vc_row-has-fill vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1679912644765 vc_custom_1679912644766 vc_row-has-padding-top vc_row-has-padding-bottom vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-sm-offset-0\"><div class=\"vc_column-inner vc_custom_1598626887631  vc_custom_1598626887632 vc_custom_1598626887633\"><div class=\"wpb_wrapper\"><ul class=\"kd-icon-list\" ><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-simple\" ><i class=\"fas fa-chevron-circle-right\" ><\/i><\/div><span class=\"kd-list-text\" style=\"color: #7b7b7b;\">Wywiad dotycz\u0105cy dzia\u0142ania firmy\/ jej potrzeb i mo\u017cliwo\u015bci<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-simple\" ><i class=\"fas fa-chevron-circle-right\" ><\/i><\/div><span class=\"kd-list-text\" style=\"color: #7b7b7b;\">Opracowanie planu marketingowego<\/span><\/li><li class=\"kd-icon-list-item\"><div class=\"kd-icon-wrapper icon-simple\" ><i class=\"fas fa-chevron-circle-right\" ><\/i><\/div><span class=\"kd-list-text\" style=\"color: #7b7b7b;\">Opracowanie wytycznych do wdro\u017cenia planu<\/span><\/li><\/ul><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-6\"><div class=\"vc_column-inner vc_custom_1606228210691 vc_custom_1606228210692 vc_custom_1606228210693 vc_custom_1606228210694\"><div class=\"wpb_wrapper\"><ul class=\"kd-icon-list\" ><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1606228443871 vc_custom_1606228443873 vc_custom_1606228443874 vc_row-has-padding-top vc_row-has-padding-bottom vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-sm-offset-0\"><div class=\"vc_column-inner vc_custom_1598626887631  vc_custom_1598626887632 vc_custom_1598626887633\"><div class=\"wpb_wrapper\"><div class=\"kd-photobox kd-animated fadeInUp \" data-animation-delay=200><div class=\"photobox-img\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/brandsoul.pl\/wp-content\/uploads\/2023\/02\/broszura_2022_wizualizacja_2_web.jpg\" alt=\"\" width=\"300\" height=\"216\"  \/><\/div><div class=\"phb-content text-center \">\n                  <h5 ><\/h5>\n                  <p ><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-6\"><div class=\"vc_column-inner vc_custom_1679912654699 vc_custom_1679912654699 vc_custom_1679912654699 vc_custom_1679912654700\"><div class=\"wpb_wrapper\"><header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title kd-animated fadeIn   vc_custom_1672647196638\" data-animation-delay=200><h2 class=\"separator_off\" style=\"color: #000000;margin-bottom:30px;\">Cena i warunki wsp\u00f3\u0142pracy<\/h2><\/header><header class=\"kd-section-title col-lg-12 text-left  subtitle-below-title kd-animated fadeIn   vc_custom_1675757937829\" data-animation-delay=200><h6 class=\"subtitle\" style=\"color: #696969;font-size:16px;\">Od planu marketingowego dzia\u0142a\u0144 rozpoczynamy zawsze wsp\u00f3\u0142prac\u0119 z klientem. Opracowali\u015bmy ponad 100 r\u00f3\u017cnych plan\u00f3w marketingowych, dla mikro, ma\u0142ych i \u015brednich firm.<\/p>\n<p><b>Cena:<\/b> od 600 z\u0142 netto, wycena indywidualna<\/p>\n<p><b>Czas realizacji zlecenia<\/b> \u2013 ok. 5 dni roboczych<\/h6><\/header><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1672148395346 vc_row-has-fill vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"kd-calltoaction\" >\n                <div class=\"container\">\n                  <div class=\"cta-text-container kd-animated fadeIn\" data-animation-delay=\"200\"><div class=\"cta-text\"><h5 style=\"color: #000000;\">Um\u00f3w si\u0119 na spotkanie. Poznajmy si\u0119!<\/h5><\/div>\n                    <\/div>\n                    <div class=\"cta-btncontainer\"><a href=\"\/kontakt\/\"  title=\"Kontakt\" class=\"tt_button tt_secondary_button btn_secondary_color  button-action-link icon_right kd-animated zoomIn\" data-animation-delay=\"200\">Porozmawiajmy!<span class=\"fas fa-chevron-right iconita\" ><\/span><\/a><\/div>\n                <\/div>\n            <\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1705399705952 vc_row-has-fill vc_row-has-padding-top vc_row-has-padding-bottom vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left  vc_custom_1700946278199\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img\" width=\"80\" height=\"80\"  src=\"https:\/\/brandsoul.pl\/wp-content\/uploads\/2023\/11\/logo_brandsoul.png\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<h3 style=\"font-size: 14px;color: #ffffff;text-align: left\" class=\"vc_custom_heading\" >STUDIO MARKI BRANDSOUL SP.Z O.O.<\/h3><h5 style=\"font-size: 14px;color: #ffffff;text-align: left\" class=\"vc_custom_heading\" >Biuro g\u0142\u00f3wne (siedziba) Zalasewo (Swarz\u0119dz)<\/h5>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>ul. K\u00f3rnicka 198B\/11<br \/>\n62-020 Zalasewo<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<h5 style=\"font-size: 14px;color: #ffffff;text-align: left\" class=\"vc_custom_heading\" >Biuro Pozna\u0144<\/h5>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>ul. D\u0105browskiego 77A<br \/>\n60-529 Pozna\u0144<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h3 style=\"font-size: 14px;color: #ffffff;text-align: left\" class=\"vc_custom_heading\" >DANE FIRMY<\/h3>\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Studio Marki Brandsoul Sp. zo.o.<br \/>\nul. Harmonia 9\/6<br \/>\n62-020 Zalasewo<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>kom. +48 668 130 202<br \/>\n<a href=\"mailto:info@brandsoul.pl\">info@brandsoul.pl<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>NIP: 7822692832<br \/>\nREGON: 366811048<br \/>\nKRS: 0000668828<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h2 style=\"font-size: 14px;color: #ffffff;text-align: left\" class=\"vc_custom_heading\" >FORMULARZ KONTAKTOWY<\/h2><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-4119\"><form id=\"wpforms-form-4119\" class=\"wpforms-validate wpforms-form\" data-formid=\"4119\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/pages\/2529\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-4119-field_1-container\" class=\"wpforms-field wpforms-field-select wpforms-field-select-style-classic\" data-field-id=\"1\"><select id=\"wpforms-4119-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" required=\"required\"><option value=\"\" class=\"placeholder\" disabled  selected='selected'>Wybierz cel kontaktu<\/option><option value=\"Kontakt telefoniczny\" >Kontakt telefoniczny<\/option><option value=\"Spotkanie\" >Spotkanie<\/option><option value=\"Oferta\/wycena\" >Oferta\/wycena<\/option><\/select><\/div><div id=\"wpforms-4119-field_2-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"2\"><input type=\"text\" id=\"wpforms-4119-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" placeholder=\"Imi\u0119\" required><\/div><div id=\"wpforms-4119-field_3-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"3\"><input type=\"email\" id=\"wpforms-4119-field_3\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][3]\" placeholder=\"E-mail\" required><\/div><div id=\"wpforms-4119-field_7-container\" class=\"wpforms-field wpforms-field-phone\" data-field-id=\"7\"><input type=\"tel\" id=\"wpforms-4119-field_7\" class=\"wpforms-field-medium wpforms-field-required wpforms-smart-phone-field\" data-rule-smart-phone-field=\"true\" name=\"wpforms[fields][7]\" placeholder=\"Telefon\" required><\/div><div id=\"wpforms-4119-field_5-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"5\"><textarea id=\"wpforms-4119-field_5\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][5]\" placeholder=\"Wiadomo\u015b\u0107\" required><\/textarea><\/div><div id=\"wpforms-4119-field_6-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"6\"><ul id=\"wpforms-4119-field_6\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-4119-field_6_1\" name=\"wpforms[fields][6][]\" value=\"Akceptuj\u0119 warunki &lt;a href=&quot;https:\/\/brandsoul.pl\/polityka-prywatnosci\/&quot; target=&quot;_blank&quot;&gt;Polityki prywatno\u015bci.&lt;\/a&gt;\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4119-field_6_1\">Akceptuj\u0119 warunki <a href=\"https:\/\/brandsoul.pl\/polityka-prywatnosci\/\" target=\"_blank\">Polityki prywatno\u015bci.<\/a><\/label><\/li><\/ul><\/div><\/div><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-4119-field-hp\" class=\"wpforms-field-label\">Message<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-4119-field-hp\" class=\"wpforms-field-medium\"><\/div><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"4119\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"3\"><button type=\"submit\" name=\"wpforms[submit]\" class=\"wpforms-submit tt_button\" id=\"wpforms-submit-4119\" value=\"wpforms-submit\" aria-live=\"assertive\" data-alt-text=\"Wysy\u0142anie...\" data-submit-text=\"Wyslij\">Wyslij<\/button><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner vc_custom_1705400015834   vc_custom_1705400015836\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" class=\"vc_single_image-img\"  src=\"https:\/\/brandsoul.pl\/wp-content\/uploads\/2024\/01\/oferteo_loga_stopka_www.png\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Plan marketingowy zgodny z celami biznesowymi firmy to podstawa prowadzania skoordynowanym i efektywnych dzia\u0142a\u0144 marketingowych. Plan taki mo\u017ce sk\u0142ada\u0107 si\u0119 z kilku element\u00f3w, takich jak: Analiza sytuacji rynkowej i konkurencyjnej - obejmuje badanie rynku, identyfikacj\u0119 trend\u00f3w, ocen\u0119 si\u0142y konkurencji i okre\u015blenie s\u0142abych i mocnych stron przedsi\u0119biorstwa. Okre\u015blenie grupy docelowej - [...]","protected":false},"author":3,"featured_media":0,"parent":2217,"menu_order":115,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-2529","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Plan marketingowy zgodny z celami biznesowymi firmy to podstawa prowadzania skoordynowanym i efektywnych dzia\u0142a\u0144 marketingowych. 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