{"id":11321,"date":"2023-03-19T08:58:07","date_gmt":"2023-03-19T08:58:07","guid":{"rendered":"https:\/\/brandsoul.pl\/?p=11321"},"modified":"2023-03-25T03:56:07","modified_gmt":"2023-03-25T03:56:07","slug":"miasto-poznan-szkolenie-strategia-marketingowa","status":"publish","type":"post","link":"https:\/\/brandsoul.pl\/en\/case-study\/miasto-poznan-szkolenie-strategia-marketingowa\/","title":{"rendered":"Miasto Pozna\u0144 – szkolenie Strategia Marketingowa"},"content":{"rendered":"
\n\t
\n\t\t
\n\t\t\t

24 lutego przeprowadzili\u015bmy szkolenie dla Pozna\u0144 Biznes Partner –\u00a0 ” Strategia marketingowa od podstaw.”<\/p>\n

W trakcie spotkania uczestnicy poznali takie poj\u0119cia jak:<\/strong><\/div>\n
    \n
  • Persona<\/li>\n
  • KPI (Key Performance Indicators)<\/li>\n
  • KSI (Key Success Indicators)<\/li>\n
  • UVP (Unique Value Proposition)<\/li>\n
  • USP (Unique Selling Proposition)<\/li>\n
  • Strategia komunikacji<\/li>\n
  • Strategia segmentacji<\/li>\n
  • Strategia pozycjonowania<\/li>\n
  • Strategia digitalowa<\/li>\n
  • Market Strategy Framwework<\/li>\n
  • Brandbook<\/li>\n<\/ul>\n
    Nauczyli si\u0119:<\/strong><\/div>\n
      \n
    • Jak definiowa\u0107 grup\u0119 docelow\u0105?<\/li>\n
    • Jak wyznacza\u0107 KPI (Key Performance Indicators)<\/li>\n
    • Jak wyznacza\u0107 cele marketingowe?<\/li>\n
    • Jak wykorzysta\u0107 analiz\u0119 SWOT do tworzenia strategii biznesu?<\/li>\n<\/ul>\n
      <\/div>\n
      Dowiedzieli si\u0119 m.in:<\/strong><\/div>\n
        \n
      • Co to jest strategia marketingowa?<\/li>\n
      • Do czego mo\u017cesz wykorzysta\u0107 strategi\u0119 marketingow\u0105?<\/li>\n
      • Jakie mamy rodzaje strategii marketingowych?<\/li>\n
      • Z jakich element\u00f3w powinna sk\u0142ada\u0107 si\u0119 strategia marketingowa.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

        To us\u0142uga, kt\u00f3r\u0105 \u015bwiadczymy ka\u017cdorazowo dla naszych sta\u0142ych Klient\u00f3w.<\/p>","protected":false},"author":3,"featured_media":11582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[112,62],"tags":[110,111],"class_list":["post-11321","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-szkolenia-pr","category-case-study","tag-konsultacje-marketingowe","tag-doradztwo-marketingowe","post_format-post-format-audio"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t