{"id":11321,"date":"2023-03-19T08:58:07","date_gmt":"2023-03-19T08:58:07","guid":{"rendered":"https:\/\/brandsoul.pl\/?p=11321"},"modified":"2023-03-25T03:56:07","modified_gmt":"2023-03-25T03:56:07","slug":"miasto-poznan-szkolenie-strategia-marketingowa","status":"publish","type":"post","link":"https:\/\/brandsoul.pl\/en\/case-study\/miasto-poznan-szkolenie-strategia-marketingowa\/","title":{"rendered":"Miasto Pozna\u0144 &#8211; szkolenie Strategia Marketingowa"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid vc_row-bg-position-top\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>24 lutego przeprowadzili\u015bmy szkolenie dla Pozna\u0144 Biznes Partner &#8211;\u00a0 &#8221; Strategia marketingowa od podstaw.&#8221;<\/p>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\"><strong>W trakcie spotkania uczestnicy poznali takie poj\u0119cia jak:<\/strong><\/div>\n<ul>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Persona<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">KPI (Key Performance Indicators)<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">KSI (Key Success Indicators)<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">UVP (Unique Value Proposition)<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">USP (Unique Selling Proposition)<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Strategia komunikacji<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Strategia segmentacji<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Strategia pozycjonowania<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Strategia digitalowa<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Market Strategy Framwework<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Brandbook<\/li>\n<\/ul>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\"><strong>Nauczyli si\u0119:<\/strong><\/div>\n<ul>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Jak definiowa\u0107 grup\u0119 docelow\u0105?<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Jak wyznacza\u0107 KPI (Key Performance Indicators)<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Jak wyznacza\u0107 cele marketingowe?<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Jak wykorzysta\u0107 analiz\u0119 SWOT do tworzenia strategii biznesu?<\/li>\n<\/ul>\n<div><\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\"><strong>Dowiedzieli si\u0119 m.in:<\/strong><\/div>\n<ul>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Co to jest strategia marketingowa?<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Do czego mo\u017cesz wykorzysta\u0107 strategi\u0119 marketingow\u0105?<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Jakie mamy rodzaje strategii marketingowych?<\/li>\n<li class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s\">Z jakich element\u00f3w powinna sk\u0142ada\u0107 si\u0119 strategia marketingowa.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>To us\u0142uga, kt\u00f3r\u0105 \u015bwiadczymy ka\u017cdorazowo dla naszych sta\u0142ych Klient\u00f3w.<\/p>","protected":false},"author":3,"featured_media":11582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[112,62],"tags":[110,111],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/posts\/11321"}],"collection":[{"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/comments?post=11321"}],"version-history":[{"count":4,"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/posts\/11321\/revisions"}],"predecessor-version":[{"id":11585,"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/posts\/11321\/revisions\/11585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/media\/11582"}],"wp:attachment":[{"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/media?parent=11321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/categories?post=11321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsoul.pl\/en\/wp-json\/wp\/v2\/tags?post=11321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}